The final building block in our marketing tactic model is the Follow Up block. As accountants, lawyers, and other service professionals, we tend to, as my fellow Duct Tape Marketing coach Bill Doerr is fond of saying “meet people by introduction rather than by...
The next block in our model of a successful marketing tactic is the all important Call To Action. Much has been written about the importance of having a call to action in your advertising and marketing materials, so I will just mention my top three reasons for having...
We’ve discussed the building blocks necessary for successfully implementing a marketing tactic. We started by discussing the importance of starting with a sound marketing strategy and using that strategy to help set our goals and expectations for our tactics. Next, we...
Each tactic that you use to implement your marketing strategy may require a different set of knowledge and skills for successful implementation. Determining the implementation knowledge and skills necessary before jumping into execution (or deciding to...
Sometimes the biggest challenge in correcting your marketing problems is defining exactly what kind of problem you have. There are many kinds of marketing problems. Here are a few broad categories that may help you to define and solve marketing-related problems you...
In the February edition of Optimize Magazine, Editor-In-Chief Brian Gillooly shares 3 questions he likes to ask CIOs and others to get them to expand their thinking beyond their day to day minutiae. The questions (which Guillory attributes to his colleague Bob Evans)...