This recent article in Website magazine lists their top 5 reasons to write a Press Release as: a way to generate organic traffic link building reputation management attracting bloggers and web 2.0 audience draw traffic from traditional media Granted this is a magazine...
This is a copy of a post I made a year ago, but since I seem to be having this discussion with a lot of folks recently, I thought I would repost it today. Incidentally, the folks at Versage do a much better job of making this argument than I do, so I encourage you to...
Jessica Kizorek's Show Me: Marketing with Video on the Internet provides a thoughtful discussion of the ever growing use of video on the Internet along with practical advice for addressing the many issues involved with incorporating Internet video into a marketing...
LinkedIn is a popular tool for helping you build and interact with you business network. While LinkedIn is becoming ever more popular, there are still lots of questions about how small business owners can used LinkedIn to grow their business. I recently came across...
When you work on narrowly defining who you want to work with (your ideal customer), you implicitly define who you will not work with. This makes many people uncomfortable. While it can be difficult to turn business away, keep in mind that not all business is...
The Wall Street Journal has a nice report on the challenges that small business owners face when it comes to advertising. The article discusses alternatives to advertising - word of mouth, using the Internet to generate buzz, etc. The implication seems to be that...
Ok, I need someone to explain this to me. Almost every CRM package that I look at has a report that looks like this: Forecasted Sales x Probability of Closing = Potential Sale or Value of Opportunity x Probability of Closing = Expected Revenue ...
As the end of the year approaches, it's time to think about how to get profitable new clients to know, like, and trust you for the upcoming tax season. Here are some tips to help you get your marketing ship in shape so you can enjoy your most profitable tax season...
After managing existing customers, managing leads is probably the next thing people think of when they think of CRM. "Leads" means different things to different people; when I use "leads" I am referring to "suspects." Suspects -> Prospects -> Customers ->...
First things, first. Let me describe my business and some of my CRM needs first in order to give some context to this series of posts. I am currently a sole-proprietor. I have a brother who works with me while he is in grad school and hope to have him onboard full...