Did boring presentations exist before PowerPoint? Personal experience tells me that PowerPoint users do not have a monopoly on boring presentations. I also have never attended a presentation given by PowerPoint (or any other piece of software). However, I often hear...
In yesterday's post, I mentioned that I prefer to use the term customer vs. client. While I realize this post won't change the world's mind and I don't intend to start a religious war with this post, I do think the words we use are important. So here are some of the...
In presentations and on this blog, I talk a lot about selecting your ideal customers and firing existing customers who don't meet that criteria. I try to emphasize the idea that the customers that pay you the most are not necessarily your ideal customers; you also...
Usually when I post about referrals, it is in the context of marketing strategy. While having a referral system is a great marketing strategy, customer referrals are also a good leading indicator that you are delighting customers. Leading indicators are important...
Over on the Duct Tape Marketing blog, John answers the question - "How long should it take for my marketing to work". You probably aren't going to like the answer, but you should read it anyway. As John states - "...marketing is not an event, it's a...
This weekend, I received a nice marketing piece from Deloitte bundled with my copy of CFO magazine. It was a booklet titled Breathing Lessons (How CFOs can thrive under pressure). This book does a very nice job of identifying their ideal customer - Chief Financial...
Copycat marketing is expensive and ineffective at best and can actually be counterproductive and damaging. This weekend I received a piece of copycat marketing category, and I think it demonstrates these points. I received what appeared to be an article torn from a...
Over on the Duct Tape Marketing Blog, John has some good tips for professionals that avoid marketing because they are uncomfortable with tooting their own horn. As a CPA, I've had this uncomfortable feeling myself and seen it in others. The accountants I know feel the...
Over on the Quick Books Community Briefing on Small Business Blog, Chloe DeVita has a post on one of my favorite small business subjects - Working IN your business versus ON your business. Chloe (Miss Enterprise - love that!) talks about the challenges of keeping your...
Over on Legal Ease, Allison Shields gives some great advice (Holiday Networking Tips, Networking for Shy People, and Networking: What do I say?) about networking. I have two other tips that I have picked up along the way that I would like to add. The first is to...