What would you think if I told you I didn’t have time to talk to my customers? Or if I told you that listening to my customers isn’t a high priority for me? You’d look at me like I was crazy, wouldn’t you? But I hear that quite a bit from small business owners who...
I’ve noticed (via my search logs) an uptick in people coming to my site looking for unique marketing ideas for accountants and tax preparers – so here are a few ideas business practices \ marketing ideas to help get the creative juices flowing: Pay me later (or...
Do the conversations you have with your marketing guy (or gal) sound more like a negotiation or a collaboration? Lately, I seem to be hearing more marketing conversations that sound more like a negotiation than a collaboration. I know I’m biased, but I believe this is...
Yesterday I mentioned that the Small Business Expo is coming up in a couple of week, so today I thought I would post some helpful hints for getting the most out of your tradeshow booth. Before the show Prepare 3-6 questions that will stimulate thought and...
I hear this question and see it posted on web sites all the time. The ensuing discussion typically revolves around various tools and tactics that can be used in a marketing campaign – everything from jingle generators, to online advertising, to good old word of mouth....
Many professional service firm employees struggle when their responsibilities are expanded to include marketing and sales activities. Here are three common mistakes that may be holding your associates back: 1. Share your marketing plan early and often. – I believe you...
John Jantsch has a nice post today about changing your behaviors (or creating new habits) to become successful at marketing. His post reminded me of a concept I learned from my friends at Sandler Sales Training called the Success Triangle. I believe is so important to...
Yesterday, I had the opportunity to attend David Crandall’s seminar about estate planning. During his presentation, David talked about the importance of beginning with a snapshot, a view of what you want to happen when you pass away or become disabled. This is another...
I don't know if this is just plain laughable, or if I have to laugh to keep from shaking my head so hard I'm afraid I'll sprain my neck. It's saturday morning and I am catching up on my reading. I see an ad in a trade magazine, I have a quick,...
In Duct Tape Marketing, we define marketing as getting someone, with a particular need, to Know, Like, and Trust us. I think the "Know" portion of this definition is often viewed as just "getting our name out there" and is often used to rationalize...