Many professional service firm employees struggle when their responsibilities are expanded to include marketing and sales activities. Here are three common mistakes that may be holding your associates back: 1. Share your marketing plan early and often. – I believe you...
Earlier this week, John Jantsch had a nice post on his blog about using a marketing calendar to build good marketing habits. Recently, I put together a sample of what a marketing calendar might look like for one of my marketing presentations, so I thought I would...
John Jantsch has a nice post today about changing your behaviors (or creating new habits) to become successful at marketing. His post reminded me of a concept I learned from my friends at Sandler Sales Training called the Success Triangle. I believe is so important to...
Yesterday, I had the opportunity to attend David Crandall’s seminar about estate planning. During his presentation, David talked about the importance of beginning with a snapshot, a view of what you want to happen when you pass away or become disabled. This is another...
I don't know if this is just plain laughable, or if I have to laugh to keep from shaking my head so hard I'm afraid I'll sprain my neck. It's saturday morning and I am catching up on my reading. I see an ad in a trade magazine, I have a quick,...
In Duct Tape Marketing, we define marketing as getting someone, with a particular need, to Know, Like, and Trust us. I think the "Know" portion of this definition is often viewed as just "getting our name out there" and is often used to rationalize...
In my e-book, Saying the Wrong Thing Louder Doesn't Make It Right, I talked about how one of the reasons referrals and face-to-face meetings work for marketing professional services when other forms of marketing fail is because we are conversational in the former but...
"Social media isn't appropriate for me, because my company is B2B" (business to business). I have heard this objection several times in the past couple of weeks, so I thought I would create a short post about my opinions on this subject. I don't...
Fellow Duct Tape Marketing Coach Joe Dager recently had a nice post about using the marketing hourglass to determine your marketing constraint. In his post, Joe discusses the importance of knowing your conversion rates and what they tell you about the effectiveness of...
Deciding not to do anything is a decision, and like all of our other decisions, comes with consequences. Most of us have big dreams when we start our business. We want to solve a big problem. Have more free time. Live a certain lifestyle. After a while, it is easy to...