This post is as much of a reminder to myself as anyone else. I’m preparing to wrap up a series of workshops on using social media for small business and I’m struck by how much time we have spent discussing these new tools for talking and very little time talking about...
Today, I have guest post from Ben Johnson of Logoinn, a UK based company that provides design services to small and start-up businesses around the world. What three mistakes in logo design can destroy your business identity? While establishing a startup, one of...
Most of us have set revenue goals for the coming year. But do you have a system in place to keep track of the actions you take to reach those goals and the results of those actions? There are many reasons to track your activities and the results, but I think the...
Today I want to talk a little about three other items from Tim Berry’s 10 Business Fundamentals post: #2 Strategy if Focus #4 The more priorities in a plan, the less likelihood of implementing that plan. #10 Everything you do in a business rules out something else...
As I’ve mentioned in previous posts, I am re-launching The Biz Academy, my service for the True Small Business owner – typically owners with 1-5 employees. I’ll be sharing more details of the program shortly (you can read about the details of The Biz Academy here),...
Do you struggle to ask for referrals on a consistent basis? Many of the professional service providers that I meet feel uncomfortable asking for referrals on a regular basis. They may feel it is not “professional”. Some feel they will be perceived as a nuisance. If...
I’m often asked if social networking tools like LinkedIn, Facebook, etc., really work. Since I work with small business owners, “really work” means “do you get business from it”. In my experience, the answer is yes. Rather than rant about what these tools can do for...
LinkedIn recently added several applications that allow you to collaborate and share information with members of your network. Two of those applications, BlogLink and WordPress, help you connect your blog to your LinkedIn profile. I am using the BlogLink application....
Does this ever happen to you? I receive 3 or 4 e-mail “offers” a week that make me think “why in the world are you sending this to me?”. These messages are what I call semi-personalized (they use my name and maybe my business name) but I don’t know who they are. It’s...
Susan Gunelius’ Kick-ass Copywriting in 10 Easy Steps: Build the Buzz and Sell the Sizzle (Entrepreneur Magazine) is a practical, step-by-step guide to writing more effective advertising copy. The book begins by introducing the copywriting outline – a powerful tool...