Today, I have guest post from Ben Johnson of Logoinn, a UK based company that provides design services to small and start-up businesses around the world. What three mistakes in logo design can destroy your business identity? While establishing a startup, one of...
Most of us have set revenue goals for the coming year. But do you have a system in place to keep track of the actions you take to reach those goals and the results of those actions? There are many reasons to track your activities and the results, but I think the...
Today I want to talk a little about three other items from Tim Berry’s 10 Business Fundamentals post: #2 Strategy if Focus #4 The more priorities in a plan, the less likelihood of implementing that plan. #10 Everything you do in a business rules out something else...
As I’ve mentioned in previous posts, I am re-launching The Biz Academy, my service for the True Small Business owner – typically owners with 1-5 employees. I’ll be sharing more details of the program shortly (you can read about the details of The Biz Academy here),...
Do you struggle to ask for referrals on a consistent basis? Many of the professional service providers that I meet feel uncomfortable asking for referrals on a regular basis. They may feel it is not “professional”. Some feel they will be perceived as a nuisance. If...
Does this ever happen to you? I receive 3 or 4 e-mail “offers” a week that make me think “why in the world are you sending this to me?”. These messages are what I call semi-personalized (they use my name and maybe my business name) but I don’t know who they are. It’s...
Susan Gunelius’ Kick-ass Copywriting in 10 Easy Steps: Build the Buzz and Sell the Sizzle (Entrepreneur Magazine) is a practical, step-by-step guide to writing more effective advertising copy. The book begins by introducing the copywriting outline – a powerful tool...
Recently I posted about the counseling and other resources available from SCORE. Here are 11 Rules for Success from the folks at SCORE: Eleven Rules for Success Work smarter, not harder. It’s not how much you do, but what you do and how well you do it. There are...
One of the challenges facing small business owners who blog is coming up with things to write about. Here are 5 tips that I share with my customers to help them come up with ideas for their blog posts: Answer your customers' and prospects' Frequently Asked Questions...
I see a lot of marketing advice about how to "make my small business look big". Before you go about making your small business look big, ask yourself if that is what you really want. Or, more importantly, is that what your customers really want. I would bet that in...