You've heard it a thousand times: "You need a clear USP to stand out." Every marketing book, consultant, and agency says the same thing. Find your unique selling proposition. Claim your space. Be different. There's just one problem: most professional service firms...
[updated for 2025] LinkedIn changes its interface frequently, but one thing has remained consistent: a person’s Activity section can reveal valuable insight into what matters to them professionally. Used correctly, the Activity Feed helps you: Prepare for meetings...
When you are trying to grow your referral network, you'll get better results when you can be specific about who you would like to meet. Note - I've written about this a couple of time - first in 2013 and again in 2017. The LinkedIn interface has changed a lot since...
Above is excerpt from a recent Ignite Club call where we reviewed how to export your contact data (and other data) from LinkedIn. One quick note - LinkedIn often changes things, so depending when you are viewing this, things may look a little different. If that...
Quick question - how many LinkedIn followers do you have? Not connections. Followers. I'm not asking because there is some magic number of followers you should want. I'm asking because I talk to a lot of people who didn't know they had followers -- and when they...
LinkedIn Website Demographics helps you answer the question "Are you attracting the right types of professionals to your website?". Up until now, that has been difficult to answer. Google Analytics provides information like where (geographically) visitor are from. But...
Most marketing experts talk about the importance of identifying your ideal client. They often provide great tips for examining your client base to determine the common traits of your best clients. Experts from the business coach australia team advice the idea is to...
[This post has been updated here] Once upon a time, LinkedIn would allow you to filter your first degree connections list of connections. Here's a blog post I wrote about this back in 2013. Free account users lost this ability during one of LinkedIn's redesigns. Now...
Have you ever wondered what the difference was between liking a page on Facebook vs. Liking a post or status update from one of your friends? Or maybe you’ve wondered why you get plenty of likes on the things that you post via your company page, but only a handful of...
Have you ever spent time looking for something you know you’ve seen before on LinkedIn? Or something you feel “there should be a way to do” but couldn't find it? While LinkedIn often updates and improves their user interface, some things can still be hard to find....