Here are some of the most common mistakes I see when it comes to marketing a professional service practice. Skipping strategy and charging straight ahead to tactics – One of the fastest ways to lose money and become frustrated with marketing is to fall into the...
This post is as much of a reminder to myself as anyone else. I’m preparing to wrap up a series of workshops on using social media for small business and I’m struck by how much time we have spent discussing these new tools for talking and very little time talking about...
Today, I have guest post from Ben Johnson of Logoinn, a UK based company that provides design services to small and start-up businesses around the world. What three mistakes in logo design can destroy your business identity? While establishing a startup, one of...
Once or twice on this blog, I have mentioned that LinkedIn is my favorite social networking tool. I want to share a specific case of how LinkedIn has helped me generate business. As part of my regular routine using LinkedIn, I like to pay attention to who my immediate...
Most of us have set revenue goals for the coming year. But do you have a system in place to keep track of the actions you take to reach those goals and the results of those actions? There are many reasons to track your activities and the results, but I think the...
Today I want to talk a little about three other items from Tim Berry’s 10 Business Fundamentals post: #2 Strategy if Focus #4 The more priorities in a plan, the less likelihood of implementing that plan. #10 Everything you do in a business rules out something else...
As I’ve mentioned in previous posts, I am re-launching The Biz Academy, my service for the True Small Business owner – typically owners with 1-5 employees. I’ll be sharing more details of the program shortly (you can read about the details of The Biz Academy here),...
RainToday has a nice set of tips for sales professionals who use LinkedIn. Here are a few of my favorites from their list: If your profile isn't complete, I might not trust who you are when you reach out to me - regular readers here are familiar with building...
I’m often asked if social networking tools like LinkedIn, Facebook, etc., really work. Since I work with small business owners, “really work” means “do you get business from it”. In my experience, the answer is yes. Rather than rant about what these tools can do for...
LinkedIn recently added several applications that allow you to collaborate and share information with members of your network. Two of those applications, BlogLink and WordPress, help you connect your blog to your LinkedIn profile. I am using the BlogLink application....