One of the challenges that small business marketers face is balancing new projects (install a new CRM system) with the ongoing, day-to-day marketing activities (following up with the people you met at a networking event). To balance these activities, along with all of...
When it comes to marketing your small business, how do you know how well you are doing? One of the biggest challenges small business owners face when it comes to marketing is determining what’s working, what’s not, and what to do about it. Specifically, they want to...
Working on your marketing doesn't have to be an expensive, multi-month project. Paying attention to the “little things” can produce big results. Here are 5 things you can do this week to work on your marketing and grow your business. You don’t have to do all five –...
LinkedIn continues to add great features to help us connect, communicate, and build our professional network. The latest enhancement gives you the ability to easily use visual content to share your professional story. Now you can enhance your LinkedIn profile by...
Case studies (or success stories) are a powerful tool for marketing your small business. If you provide intangible services, case studies help you communicate, in more concrete terms, how you help your customers. Case studies can also give prospective customers a...
LinkedIn recently added a new, Facebook-like feature that allows you to mention others in your status updates and comments and have them be notified. LinkedIn actually announced mentions back on April 4. The functionality showed up in my account over the weekend, so...
What’s the best way to balance the use of internal staff and outside consultants to handle a company’s marketing function? That was the topic of an interesting discussion I had with a small business owner this weekend. The issues we discussed are fairly common in the...
How well do you leverage your alumni network? LinkedIn has long provided ways for you to search for and connect with fellow alumni. The new alumni mapping tool makes it easier to start with your pool of alumni (or alumni from a different school) and then drill down to...
[This post has been updated here] [scroll down for a video demo of the steps in this post] Have you ever tried to review someone’s LinkedIn contacts before a networking meeting to see if they know anyone you would like to meet? If so, you'll know that it can be...
A little over a year ago Coca-Cola launched their Content 2020 advertising strategy, announcing their "move from creative excellence to content excellence". Below is the part one video explaining the Content 2020 strategy. While this is obviously a “big brand”...