Google recently rolled out an update to their search engine called the Knowledge Graph. The knowledge graph aims to improve a users experience by helping them discover new information quickly and easily. The knowledge graph takes into account the fact that when you...
In yesterday’s post about lead scoring, I mentioned that one of the basic things small business owners can do to help determine which of their leads are ready to engage in a sales conversation is to take notice of which leads demonstrate interest by their actions....
Lead scoring is a popular topic in marketing circles but how important is it for small business owners? Lead scoring can be a powerful tool for improving sales. If you need money to help market your business further check out the loans for lawyers. It can also help...
Press releases, both online and traditional, are a powerful but often overlooked small business marketing tool. Many businesses think they have to wait until they have a “big story” before they think about using news releases. As with most marketing tactics, success...
Recently some business owners have found that their Google local map listings have disappeared entirely without any warning or explanation. According to the experts at SearchEngineNews, there is an obscure passage in the Places Help Files that explains the problem:...
LinkedIn recently announced they will be rolling out some changes to their People You May Know feature to make it easier to grow your network. You can see the new features by using this link. The first thing you will notice is the change to the interface. The new, 2...
LinkedIn is the first online social networking site that I joined and it is still my favorite. I have met a lot of great people on LinkedIn and worked on some interesting (and paying) projects because of the relationships that started on LinkedIn. Today I thought I...
Today I happened to come across another blog post outlining some “best practices” for using LinkedIn. There are a plenty of these types of articles on the web (this morning Google is returning 29,500 results for "linkedin best practices" ) and in general they contain...
Today's post is by guest author and Kansas City Sandler Sales trainer, Dan Stalp. I know from first hand experience how easy it is to get caught in the trap of unpaid consulting. As Dan points out below, it's a common trap when selling services. Brad has been selling...
LinkedIn recently made some changes to the user interface of Groups section. Like most of their recent updates, the changes seem focused on providing a cleaner user interface that helps you perform tasks faster (fewer clicks to get what you need). Here are a few of...