Once people find you in the search results and click through to visit your website, it is helpful to know what visitors actually do once they get there. That is where our next set of metrics comes in. Action or engagement metrics help us measure and understand: What...
One of the keys to marketing your business online is to use metrics or analytics to measure your progress and the success of your online campaigns. The course provides a nice list of tools you can use to capture and report analytics. Because these tools provide such a...
Marketing automation tools can be a great way for small business owners to get more done in less time. These tools are not a silver bullet. If you are considering implementing a marketing automation solution, one of the first questions to ask yourself is what will you...
Facebook recently announced the global launch (top advertisers have been able to do this for a while) of a new conversion measurement and optimization system for direct response marketers. This new system allows you to measure actions users take related to your ads,...
Marketing automation isn’t just for large corporations anymore. Many small businesses and professional service firms are adopting automation tools to help systematize their marketing efforts. In addition to helping marketers do more with less, these tools can also be...
As a small business owner, you realize the importance of marketing but struggle to “get marketing done”. It’s time to get some help, but what should you be looking for when hiring either an employee or a consultant? For many small business owners, the first question...
In sports and business, we like to talk about momentum or the “Big Mo”, the idea that once we get things moving in the right direction it is easier to keep moving, move faster, and do so with less effort. How do we create momentum in our marketing? The key to building...
Marketing automation is a hot topic right now. Automation can deliver tremendous benefits to your bottom line, but if we have learned anything over the years from CRM projects, we know it’s not just about the software. Here are 10 questions that you should consider...
We are halfway through the year already, so now is a good time to review your marketing plan. Hopefully, you review your plan on a frequent basis. If not, today is a good day to start. Reviewing your marketing metrics is an important part of reviewing and adjusting...
In today's entry of The Daily Drucker, Peter Drucker explains the need for two budgets and the difference between them. The first budget is the operating budget. That budget is addressed by asking “What is the minimum amount we need to spend to keep operations...