Continuing on the theme of things you can do to finish the year strong and start working on your marketing plan for 2011, today I want to talk about referrals. Similar to building the habit of using a marketing calendar, I believe developing good habits around asking...
Creating a marketing system is not something that is accomplished over a long weekend. Rather, it takes a steady, consistent approach to create and maintain your marketing system. That's where having a marketing calendar comes in. When I’m working with customers, we...
Getting promoted in a professional service firm can often feel like a blessing and a curse. A blessing because we all like to be recognized for our hard work. We also like the raise in our salary. It can often feel like a curse because we are often asked to do things...
Personas are part of your marketing plan, and I don’t believe your plan is ever “done”. The value in the plan is the planning process. (See Tim Berry’s blog for more great info on biz planning). Whenever we create a plan or persona, we have to use assumptions and make...
Over on his Planning, Startups, Stories blog, Tim Berry describes his Worst-Ever Business Plan Engagement in which the founders of a startup business abdicated the responsibility of their business plan to him, an MBA graduate student at the time. Tim's story is a...