For brevity, we often refer to the people we help as “ Boutique B2B Firms.”
A boutique B2B firm is a smaller, specialized business that sells its expertise to other businesses. These firms are typically founder-led, operate with lean teams, and offer high-value services such as consulting, training, IT, accounting, marketing, or other professional services.
Unlike large agencies or enterprise firms, boutique firms focus on deep client relationships, customized solutions, and expert delivery—not mass-market volume.
If your business revolves around selling your knowledge, solving complex problems, or delivering high-trust services, chances are, you’re exactly who we serve.
For example, our past and present clients include:
- Accountants
- Ad Agencies
- Architects
- Attorneys
- Airplane Brokers
- Consultants
- Construction Firms
- Engineering Firms
- Financial planners
- Franchisors
- Insurance Agents & Brokers
- IT and Software Consultants
- Real Estate Brokers
- Training Companies
As varied as that list sounds, they have several things in common.
They have a complex sales process
Our clients typically sell sophisticated solutions to sophisticated clients. The value of their contracts runs into the tens and hundreds of thousands (sometimes millions) of dollars.
These larger price tags often lead to longer, more complex sales cycles. Prospects may consume your marketing materials for months, even years, before reaching out to you.
As the buying process increases in complexity, so does the need for content that addresses the concerns and persuades everyone involved to take the next step in the buying process.
They sell intangibles
People don’t get to experience what it’s like to work with you until they start working with you.
This is why selling services is hard. Unlike selling software or products, there’s no free trial or demo for prospects to try and easily quit if it’s not for them.
It’s hard to find help or outsource content creation
Most of our clients are experts who are selling to other experts. As we discuss here, this makes it difficult to find freelancers or agencies who can produce marketing materials that contain the level of expertise needed to attract prospects who are experienced experts themselves.
Multiple Roles. Limited time.
Many of our clients are responsible for bringing in new business AND servicing clients. They need marketing assets and systemized procedures to ensure marketing continues when they are busy serving clients.
How we help
We help our clients address these challenges by creating marketing and sales assets that increase:
- Awareness (Authority)
- Leads
- Sales
- Client Retention
These four outcomes are the basis for our Core4 Framework for creating sales-focused content.
