Awake At The Wheel – Book Review

by | Business Books

Mitchell Ditkoff’s Awake At The Wheel: Getting your Great Ideas Rolling (in an Uphill World) is a book about the creative process and how you can use the creative process to develop your ideas and bring them to fruition. Ditkoff wrote this book to help “close the gap between thought and action”, and I think this book accomplishes that goal.

This book is divided in two 3 sections. The first section is a fable about a Neanderthal name Og and his struggles with being consumed with a breakthrough idea and his struggles to make it a reality. I found the use of the fable a refreshing change makes for an easy read while doing a good job of communicating the authors ideas.

The second section of the book outlines 12 Best Practices for developing and manifesting your inspired ideas.

The third section of the book is a creative thinking “toolbox” that outlines 35 tools you can use to develop, nurture, and manifest your own breakthrough ideas.

I thoroughly enjoyed and highly recommend this book!

Bill Brelsford

Bill Brelsford

B2B Marketing Copywriter & Consultant

Hi, I’m Bill Brelsford, author of “The Boutique Advantage: How Small Firms Win Big With Better Messaging.”

I’ve worked in professional services since 1990 – first as a CPA, then as a custom software developer, and since 2006 as a marketing consultant specializing in direct marketing and sales enablement copywriting for professional services.

My career path gives me unique insight into B2B sales. I understand what CFOs question (from my accounting background), how complex projects are sold (from software development), and what content actually moves deals forward (from 19+ years helping professional services firms close premium clients).

My copywriting and consulting focuses exclusively on what I call the Core4 Outcomes: increasing authority, generating leads, driving sales, and improving client retention.

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