by Bill Brelsford | Apr 17, 2026 | Professional Services Marketing
I was scrolling through posts online this week looking for a newsletter topic, I came across a quote from Claude Hopkins that had sparked a debate. Hopkins was one of the pioneers of modern advertising. His book *Scientific Advertising*, written in the early 1900s,...
by Bill Brelsford | Apr 3, 2026 | Professional Services Marketing
The thing is massive. Over 250 items across appetizers, flatbreads, pasta, seafood, steaks, burgers, salads, small plates, kids meals, and yes, more than 30 cheesecakes. It reads less like a menu and more like a novella. And it works. People love it. The Cheesecake...
by Bill Brelsford | Mar 7, 2026 | Marketing, Marketing Strategy & Planning
Someone at a conference mentions lead scoring software. A marketing consultant tells you it’s essential for “modern sales.” You look it up and find demos of platforms that track every click, assign point values to every page visit, and automatically...
by Bill Brelsford | Mar 6, 2026 | Marketing Strategy & Planning
Most people think marketing is about being creative. It’s not. The 40-40-20 rule (one of the oldest in direct marketing) tells us that the success of any promotion comes down to three factors. 40% is your offer. 40% is your audience targeting. And 20% is your...
by Bill Brelsford | Feb 19, 2026 | Lead Generation
It’s not a question of either-or. It’s a question of sequencing. Most consulting and accounting firms that struggle with growth aren’t suffering from a lack of advertising. They’re advertising (and I mean advertising in the broadest sense...
