by Bill Brelsford | Feb 13, 2026 | Professional Services Marketing
There’s no shortage of LinkedIn best practices articles out there. A quick Google search returns tens of thousands of results, most offering the same advice: optimize your profile, join groups, post regularly. All helpful, but they miss something fundamental....
by Bill Brelsford | Feb 12, 2026 | Sales Enablement Copywriting
Updated for 2026 Note: LinkedIn frequently updates its interface and features. While the core concepts in this guide remain valid, specific button locations and filter options may vary. Always check LinkedIn’s current interface for the most up-to-date...
by Bill Brelsford | Feb 10, 2026 | Professional Services Marketing
Your Team’s LinkedIn Profiles Are Working Against Each Other Here’s a scenario that plays out at every professional services firm between 10 and 50 people: A prospect gets referred to your firm. Before they respond to the intro email, they do what every...
by Bill Brelsford | Feb 5, 2026 | Professional Services Marketing
You just finished explaining your consulting methodology to a prospective client. You walked through your process, outlined the deliverables, and outlined the timeline. Clear, professional, logically sound. Two weeks later, they went with someone else. When you asked...
by Bill Brelsford | Jan 14, 2026 | Sales Enablement Copywriting
You’ve probably seen them at every industry conference and networking event. Those polished capability decks that accounting and consulting firms proudly distribute. Twenty glossy pages showcasing services, team headshots, and a collection of client logos...
