One of the things consulting teaches you is that the best ideas rarely come from inside your own industry. I've worked in around 45 industries over the course of my career. Early on, I noticed a pattern: the firms that made the biggest jumps didn't just copy what...
Ever notice how most email marketing advice just feels "off" for your high-trust business? You read the HubSpot blog. Listen to a couple of B2B marketing podcasts. Watch the videos of the latest darling SaaS company. The advice always arrives with confidence and a...
I was scrolling through posts online this week looking for a newsletter topic, I came across a quote from Claude Hopkins that had sparked a debate. Hopkins was one of the pioneers of modern advertising. His book *Scientific Advertising*, written in the early 1900s,...
The thing is massive. Over 250 items across appetizers, flatbreads, pasta, seafood, steaks, burgers, salads, small plates, kids meals, and yes, more than 30 cheesecakes. It reads less like a menu and more like a novella. And it works. People love it. The Cheesecake...
There's no shortage of LinkedIn best practices articles out there. A quick Google search returns tens of thousands of results, most offering the same advice: optimize your profile, join groups, post regularly. All helpful, but they miss something fundamental. Most...
Your Team's LinkedIn Profiles Are Working Against Each Other Here's a scenario that plays out at every professional services firm between 10 and 50 people: A prospect gets referred to your firm. Before they respond to the intro email, they do what every buyer does......
You just finished explaining your consulting methodology to a prospective client. You walked through your process, outlined the deliverables, and outlined the timeline. Clear, professional, logically sound. Two weeks later, they went with someone else. When you asked...
You've heard it a thousand times: "You need a clear USP to stand out." Every marketing book, consultant, and agency says the same thing. Find your unique selling proposition. Claim your space. Be different. There's just one problem: most professional service firms...
It's not hard to find marketing advice these days. You can find advice: in books at webinars on blogs at networking events in magazines listening to podcasts from your uncle (who never had a business, but loves Wikipedia) etc. Part of your challenge as a business...
Unless your website is just an "online brochure", there is a good chance that you have dead thank you pages on your website. Never heard of dead thank you pages before? Keep reading to learn what they are, how they lead to lost opportunities, and what you can do to...