I was scrolling through posts online this week looking for a newsletter topic, I came across a quote from Claude Hopkins that had sparked a debate. Hopkins was one of the pioneers of modern advertising. His book *Scientific Advertising*, written in the early 1900s,...
The thing is massive. Over 250 items across appetizers, flatbreads, pasta, seafood, steaks, burgers, salads, small plates, kids meals, and yes, more than 30 cheesecakes. It reads less like a menu and more like a novella. And it works. People love it. The Cheesecake...
There's no shortage of LinkedIn best practices articles out there. A quick Google search returns tens of thousands of results, most offering the same advice: optimize your profile, join groups, post regularly. All helpful, but they miss something fundamental. Most...
Your Team's LinkedIn Profiles Are Working Against Each Other Here's a scenario that plays out at every professional services firm between 10 and 50 people: A prospect gets referred to your firm. Before they respond to the intro email, they do what every buyer does......
You just finished explaining your consulting methodology to a prospective client. You walked through your process, outlined the deliverables, and outlined the timeline. Clear, professional, logically sound. Two weeks later, they went with someone else. When you asked...
You've heard it a thousand times: "You need a clear USP to stand out." Every marketing book, consultant, and agency says the same thing. Find your unique selling proposition. Claim your space. Be different. There's just one problem: most professional service firms...
[last updated - Feb 2026] Quick Answer: To view someone's LinkedIn activity, go to their profile, scroll to the Activity section, and click "See All" to view their posts, comments, and reactions with filtering options. LinkedIn changes its interface frequently, but...
Above is excerpt from a recent Ignite Club call where we reviewed how to export your contact data (and other data) from LinkedIn. One quick note - LinkedIn often changes things, so depending when you are viewing this, things may look a little different. If that...
Quick question - how many LinkedIn followers do you have? Not connections. Followers. I'm not asking because there is some magic number of followers you should want. I'm asking because I talk to a lot of people who didn't know they had followers -- and when they...
LinkedIn Website Demographics helps you answer the question "Are you attracting the right types of professionals to your website?". Up until now, that has been difficult to answer. Google Analytics provides information like where (geographically) visitor are from. But...