by Bill Brelsford | Mar 6, 2026 | Marketing Strategy & Planning
Most people think marketing is about being creative. It’s not. The 40-40-20 rule (one of the oldest in direct marketing) tells us that the success of any promotion comes down to three factors. 40% is your offer. 40% is your audience targeting. And 20% is your...
by Bill Brelsford | Feb 19, 2026 | Lead Generation
It’s not a question of either-or. It’s a question of sequencing. Most consulting and accounting firms that struggle with growth aren’t suffering from a lack of advertising. They’re advertising (and I mean advertising in the broadest sense...
by Bill Brelsford | Feb 13, 2026 | Professional Services Marketing
There’s no shortage of LinkedIn best practices articles out there. A quick Google search returns tens of thousands of results, most offering the same advice: optimize your profile, join groups, post regularly. All helpful, but they miss something fundamental....
by Bill Brelsford | Feb 12, 2026 | Sales Enablement Copywriting
Updated for 2026 Note: LinkedIn frequently updates its interface and features. While the core concepts in this guide remain valid, specific button locations and filter options may vary. Always check LinkedIn’s current interface for the most up-to-date...
by Bill Brelsford | Feb 10, 2026 | Professional Services Marketing
Your Team’s LinkedIn Profiles Are Working Against Each Other Here’s a scenario that plays out at every professional services firm between 10 and 50 people: A prospect gets referred to your firm. Before they respond to the intro email, they do what every...
