by Bill Brelsford | Mar 19, 2025 | Sales Enablement Copywriting
Picture this: you’re mid-pitch, and your prospect throws a curveball about a competitor’s pricing—do you freeze or fire back with real-time intel? Preparation and practice help avoid “the freeze.” And AI can help with that. Most people think AI is just for...
by Bill Brelsford | Mar 15, 2025 | Sales Enablement Copywriting
The Changing Scene of B-to-B Selling Selling isn’t what it used to be. Forget winning over just one person…now you need to impress six to eighteen individuals, each with unique interests. Traditional pitches don’t cut it anymore. What works now?...
by Bill Brelsford | Mar 12, 2025 | Sales Enablement Copywriting
Executive Summary If you’ve never worked with a case study writer, this step-by-step guide shows you what to expect, along with tips for getting the most out of your investment. Note: This is a lengthy post – refer to the Table of Contents on the left if...
by Bill Brelsford | Feb 19, 2025 | Sales Enablement Copywriting
Sales enablement materials serves two distinct audiences: internal sales teams who need resources to sell effectively and external prospects (or target audience) who require information to make informed buying decisions. This article explores the various types of...
by Bill Brelsford | Feb 17, 2025 | Sales Enablement Copywriting
Unlike traditional marketing copy, which aims to attract a broad audience, sales enablement content targets specific needs and situations faced by sales professionals. This distinction is crucial when crafting messages and materials that drive conversations and...
