by Bill Brelsford | Aug 11, 2022 | Lead Generation
In the last post, I shared some ideas for creating a compelling lead magnet. The job of your lead magnet is to get members of your target audience to “raise their hand,” – indicating they are looking for a solution like yours. Your lead magnet is...
by Bill Brelsford | Nov 30, 2020 | Lead Generation
What is email copywriting? Email copywriting refers to crafting the words used in your subject lines and email body. It generally refers to the copy meant to persuade the reader to take the next step or desired action. What is an email copywriter? A copywriter who...
by Bill Brelsford | Oct 15, 2020 | Lead Generation
Have you ever thought about what makes one person more referable than another? Are there things you can do that will make you a more referable person? Dan Sullivan of Strategic Coach thinks so. He teaches what he calls the 4 referability habits. Referrals...
by Bill Brelsford | Oct 22, 2019 | Lead Generation
Whether you’re using landing pages to increase email opt-ins, get more people to register for your event, or increase conversions from your PPC advertising – you’ve probably asked… What’s a good conversion rate for my landing page? And it...
by Bill Brelsford | Jul 1, 2019 | Lead Generation
Most business owners dream of having more Freedom of Time when they strike out on their own… But for many, free time is quickly relegated to the “nice to have” or “someday” list. As the day to day responsibilities of growing a business...
