by Bill Brelsford | Feb 16, 2025 | Sales Enablement Copywriting
Shortening your sales cycle – that’s what sales enablement copywriting is all about. In this article, we’ll dive into proven methods and best practices that will help you create effective sales enablement content. From identifying customer needs to... by Bill Brelsford | Sep 14, 2023 | B2B Content Marketing
We use a four-step process for ourselves and every client we work with to create sales-focused content marketing. The four steps are: Research and Discovery Writing, Editing, and Wireframing Validating and Testing Deployment and/or Promotion Each step is described in... by Bill Brelsford | Sep 13, 2023 | B2B Content Marketing
I’ve been delivering, marketing, and selling professional services for over 30 years. As a CPA turned software developer turned marketing consultant, I’ve had the opportunity to see how content marketing has evolved (and how it’s stayed the same) regarding selling B2B...
by Bill Brelsford | Jul 10, 2023 | B2B Content Marketing
A newsletter is essential for consultants to build and maintain relationships with their audience. Whether you’re a management consultant, marketing consultant, or any other type of consultant, a newsletter can help you stay top of mind, provide value, and...
by Bill Brelsford | Aug 11, 2022 | Lead Generation
In the last post, I shared some ideas for creating a compelling lead magnet. The job of your lead magnet is to get members of your target audience to “raise their hand,” – indicating they are looking for a solution like yours. Your lead magnet is...
