by Bill Brelsford | Feb 19, 2025 | Sales Enablement Copywriting
Sales enablement materials serves two distinct audiences: internal sales teams who need resources to sell effectively and external prospects (or target audience) who require information to make informed buying decisions. This article explores the various types of...
by Bill Brelsford | Feb 17, 2025 | Sales Enablement Copywriting
Unlike traditional marketing copy, which aims to attract a broad audience, sales enablement content targets specific needs and situations faced by sales professionals. This distinction is crucial when crafting messages and materials that drive conversations and...
by Bill Brelsford | Feb 16, 2025 | Sales Enablement Copywriting
Shortening your sales cycle – that’s what sales enablement copywriting is all about. In this article, we’ll dive into proven methods and best practices that will help you create effective sales enablement content. From identifying customer needs to... by Bill Brelsford | Sep 14, 2023 | B2B Content Marketing
We use a four-step process for ourselves and every client we work with to create sales-focused content marketing. The four steps are: Research and Discovery Writing, Editing, and Wireframing Validating and Testing Deployment and/or Promotion Each step is described in... by Bill Brelsford | Sep 13, 2023 | B2B Content Marketing
I’ve been delivering, marketing, and selling professional services for over 30 years. As a CPA turned software developer turned marketing consultant, I’ve had the opportunity to see how content marketing has evolved (and how it’s stayed the same) regarding selling B2B...
