by Bill Brelsford | Jul 24, 2012 | Professional Services Marketing
One of our main jobs as small business marketers is to build trust, as in Know, Like, and Trust. One of the ways we do this is to help minimize risk in the mind of our prospective customers. Most of us are resistant to change, but that resistance must be overcome if... by Bill Brelsford | Jun 26, 2012 | Lead Generation
Creating effective lead magnets, offers that attract leads and get them to submit their contact information, are a staple of modern marketing. Lead magnets go by many names – bait pieces, opt-ins, sign up forms, subscriptions, free trials, etc. No matter what... by Bill Brelsford | Jun 21, 2012 | Marketing Strategy & Planning
It’s the day after a workshop and I am faced with the same situation that we all face… How do I catch up on the work that piled up yesterday and make sure I start implementing my ideas from the workshop? Here are some of the ways I try to tackle this... by Bill Brelsford | May 30, 2012 | Professional Services Marketing
Press releases can be a great tool for promoting your small business. Don’t let poor formatting choices detract from your message. Once you have crafted the content for your release, use this 9 item checklist to make sure it is properly formatted. Use “Title... by Bill Brelsford | May 17, 2012 | Professional Services Marketing
Google recently rolled out an update to their search engine called the Knowledge Graph. The knowledge graph aims to improve a users experience by helping them discover new information quickly and easily. The knowledge graph takes into account the fact that when you...