by Bill Brelsford | Nov 26, 2012 | Professional Services Marketing
A little over a year ago Coca-Cola launched their Content 2020 advertising strategy, announcing their “move from creative excellence to content excellence”. Below is the part one video explaining the Content 2020 strategy. While this is obviously a “big... by Bill Brelsford | Nov 5, 2012 | Professional Services Marketing
Landing pages are an important tool for small business marketers. A landing page is a web page that allows you to capture a visitor’s information. You can build landing pages that allow visitors to exchange their contact information for your content offers (eBooks,... by Bill Brelsford | Oct 17, 2012 | Professional Services Marketing
Today I read an interesting post on the Neuromarketing Blog that asked public speakers about their Q-Ratio. Taken from Eric Bergman’s Five Steps to Conquer ‘Death by PowerPoint’ , the Q-Ratio is calculated by dividing the number of questions received from... by Bill Brelsford | Oct 4, 2012 | Professional Services Marketing
Posting to your blog once a week for 3 years will generate 150 pages of valuable website content. If you have 3 sales people and they each meet 3 new contacts per week, your company will reach 450 new prospects per year. Completing 1 extra task before checking your... by Bill Brelsford | Sep 20, 2012 | Marketing Strategy & Planning
Last Tuesday night I was watching Charlie Rose’s interview with Dick Costolo. Mr. Costolo is the current CEO of Twitter and during the interview he said something that really struck a chord with me and I wanted to share it with you here today. What Costolo said he...