by Bill Brelsford | May 8, 2012 | Professional Services Marketing
In yesterday’s post about lead scoring, I mentioned that one of the basic things small business owners can do to help determine which of their leads are ready to engage in a sales conversation is to take notice of which leads demonstrate interest by their actions.... by Bill Brelsford | May 7, 2012 | Professional Services Marketing
Lead scoring is a popular topic in marketing circles but how important is it for small business owners? Lead scoring can be a powerful tool for improving sales. If you need money to help market your business further check out the loans for lawyers. It can also help... by Bill Brelsford | May 2, 2012 | Professional Services Marketing
Press releases, both online and traditional, are a powerful but often overlooked small business marketing tool. Many businesses think they have to wait until they have a “big story” before they think about using news releases. As with most marketing tactics, success... by Bill Brelsford | Mar 30, 2012 | Lead Generation
Whether you are unhappy with the results of your email marketing efforts, or you just want to kick it up a notch, try these tips to improve your email marketing results. Before you go on about it, one golden rule would be that in order for email marketing to be... by Bill Brelsford | Mar 19, 2012 | Lead Generation
Over the weekend I was reading an article about the relationship between social capital and social networks. The sentence containing the authors definition of a social network began with: A social network—real world kind not the virtual kind… (emphasis is mine) I’ll...