by Bill Brelsford | Jan 10, 2012 | Lead Generation
Last week I participated in a conversation on Facebook about a topic that I think a lot of business owners face, so I thought I would share it here. The gist of the conversation was that, no matter how clearly we try to spell out the terms and conditions of our... by Bill Brelsford | Dec 6, 2011 | Marketing Strategy & Planning
Last night I attended a networking event during which I was asked what the biggest mistake I see when working with people on their marketing plans and strategy. My response was “not knowing who to say NO to”. My response may sound just like another way of saying “you... by Bill Brelsford | Nov 29, 2011 | Lead Generation
Marketing strategy before tactics – if you have visited this blog before then I am sure you are familiar with this concept. But how do you know if you are focusing too much on tactics and not enough on strategy? I think you can tell a lot by the starting point... by Bill Brelsford | Nov 2, 2011 | Marketing Strategy & Planning
Evernote is one of my favorite tools and I’m becoming a huge fan of their company too. Evernote’s stated goal is to “give everyone the ability to easily capture any moment, idea, inspiration, or experience whenever they want using whichever device or platform they... by Bill Brelsford | Oct 13, 2011 | Lead Generation
With all of the talk today about social media and sharing, you have probably heard the advice that if you want people to share your stuff, you should make social sharing easier and more obvious for your audience. This usually translates in to having various buttons...