by Bill Brelsford | Apr 13, 2011 | Marketing
Most professional service firms rely heavily on referrals to grow their business. Having a systematic process for requesting, giving, and following up on referrals is essential if you want to consistently receive quality referrals. When designed and used properly,... by Bill Brelsford | Apr 12, 2011 | Marketing, B2B Content Marketing
Leyl Master Black has an interesting article on Mashable.com that asks Should You Outsource Your Social Media Efforts? (note – The article is no longer available on Mashable.) Leyl poses four questions to consider when deciding whether or not to outsource your... by Bill Brelsford | Apr 5, 2011 | B2B Content Marketing, Marketing Strategy & Planning
If you are building a social media audience for the sake of “reach” then you may be doing just that. You have probably seen formulas like this: #followers X #messages = reach which are typically followed by a discussion the importance of “maximizing your reach”, with... by Bill Brelsford | Mar 30, 2011 | Marketing
Creating a strong follow-up system is another key to success when implementing a marketing system in a professional service firm. I include lead nurturing in the broader category of a follow-up system. Lead nurturing is essential, but other types of follow-up are just... by Bill Brelsford | Mar 28, 2011 | Marketing
We hear a lot these days about the important role content plays in marketing today. In fact, marketing professionals are often advised to “think like publishers”. But what types of marketing content should professional service firms be creating? Rather than trying to...