by Bill Brelsford | Jul 28, 2009 | Marketing
I’m not a big fan of buzzwords, but I do like the term “inbound marketing”. I think it is a perfect description of how professional service providers should approach marketing. I don’t know if they coined the phrase, but I first heard the term inbound... by Bill Brelsford | Jul 16, 2009 | Marketing, Professional Services Marketing
Public relations is an important and power lead generation tactic for professional service firms. The press release is still a powerful tool for reaching out to the media. Just like any other marketing tactic, we need to be strategic about how we use press releases in... by Bill Brelsford | Jul 13, 2009 | Marketing, Professional Services Marketing
During a recent presentation about referrals and networking, the subject came up about what to do when someone you meet doesn’t let you talk. We were discussing a technique in which we begin by asking someone what they do for a living. The expectation being... by Bill Brelsford | Jun 30, 2009 | Marketing, Professional Services Marketing
Recently, I've been talking to several business owners and independent professionals who are frustrated with the results they get from attending networking events. Networking came become a huge drain on our time – particularly if we are not consistently... by Bill Brelsford | Jun 25, 2009 | Marketing, Professional Services Marketing
Referrals and face-to-face meetings are the preferred tactics for marketing professional services. Most professionals will tell me that the "other marketing stuff" doesn't work, but if they can get in front of the right person, the usually close the...