by Bill Brelsford | Nov 2, 2010 | Marketing
It’s getting to be that time of year when we start to think about budgets and plans for the coming year. Will you have a marketing budget in 2011? Here are a few of the common ways I see marketing budgets being set. No budget – this doesn’t mean they don’t spend money... by Bill Brelsford | Oct 27, 2010 | Marketing, Marketing Strategy & Planning
As a provider of professional services, you spend time trying to generate referrals from customers and strategic partners. You may even have a referral plan. But do you have a plan in place for turning away business? Sounds crazy, I know, But we are all guilty of... by Bill Brelsford | Oct 13, 2010 | Uncategorized
Like building the habit of using a marketing calendar, I believe developing good habits around asking for and following up on referrals is one of the areas where you can quickly see results from your efforts. I’ve written a lot about referral marketing on this blog,... by Bill Brelsford | Sep 30, 2010 | Marketing
When it come to improving your business building efforts, it’s important to know if you have a sales problem or a marketing problem. Sales and marketing are often lumped together, but they require different skill sets and tools in order to be effective. Below... by Bill Brelsford | Sep 1, 2010 | Marketing
This is the last post in this series about marketing for the newly promoted. Here is what we have covered so far: How to talk about what you do Understanding what your customer really buys Understanding your customers buying process Cross selling – spotting other...