by Bill Brelsford | Jul 14, 2010 | Marketing
A long time ago (but still in this galaxy) I used to spend most of my day writing and customizing business software. I probably entered the software development world differently than most at the time – I learned how to write software to help me be a better... by Bill Brelsford | Jul 1, 2010 | Marketing
Whether you call it drip marketing, lead nurturing, or simply stay-in-touch marketing, having a systematic way to stay in touch with prospects and customers is an essential component of a professional service firm's marketing system. One of the marketing... by Bill Brelsford | Jun 24, 2010 | Marketing
In his post about gauging client satisfaction (post no longer available), Robert Armstrong provides some helpful tips for gathering feedback from your clients to help you improve your law practice. While I am a big believer of gathering regular feedback from... by Bill Brelsford | Jun 8, 2010 | Marketing Strategy & Planning
Word of mouth plays an important role in growing a professional service firm. We spend a lot of time and effort trying to influence customers and referral partners to talk about our services to others. When marketing our firms with WOM one question we have to ask is... by Bill Brelsford | Jun 1, 2010 | Lead Generation
When it comes to marketing automation for professional service firms, how much is enough? How much is too much? Accountants, lawyers, and other professionals spend a lot of time developing relationships with prospects, clients, and strategic referral partners....