by Bill Brelsford | May 27, 2010 | Marketing, Marketing Strategy & Planning
We marketers often talk about the perils of competing solely on price and how to create a marketing system that helps you move from competing on price and in many cases, charge a premium for your services. This idea of narrowing your focus and raising your prices is... by Bill Brelsford | May 25, 2010 | B2B Content Marketing, Professional Services Marketing
[Note – if this is you first time here (welcome!), please don’t think I’m anti-social media – browse around and you’ll see I’ve been a long time proponent of social media.] Continuing on the theme of listening to the conversations going around me, today I want to talk... by Bill Brelsford | May 18, 2010 | Professional Services Marketing
In yesterday's post, I mentioned that I was spending more time listening to the conversations around me. Another theme that seems to be repeating itself is the idea of shifting from attending general networking events to referral groups. In these conversations,... by Bill Brelsford | May 17, 2010 | B2B Content Marketing
Regular readers will notice I have been posting at a lower frequency lately. Contrary to the title of this post, it’s not that I’ve been too busy to post. I’ve been posting less frequently because I have been to trying to follow my own advice about talking less... by Bill Brelsford | Apr 12, 2010 | Marketing
Consultants and coaches like to talk about the lifetime value of a customer. Bluntly speaking, lifetime value of a customer is a measurement of how much money I can get from my "relationship" with the customer. I put relationship in quotes because I have a...