by Bill Brelsford | May 25, 2010 | B2B Content Marketing, Professional Services Marketing
[Note – if this is you first time here (welcome!), please don’t think I’m anti-social media – browse around and you’ll see I’ve been a long time proponent of social media.] Continuing on the theme of listening to the conversations going around me, today I want to talk... by Bill Brelsford | May 18, 2010 | Professional Services Marketing
In yesterday's post, I mentioned that I was spending more time listening to the conversations around me. Another theme that seems to be repeating itself is the idea of shifting from attending general networking events to referral groups. In these conversations,... by Bill Brelsford | May 17, 2010 | B2B Content Marketing
Regular readers will notice I have been posting at a lower frequency lately. Contrary to the title of this post, it’s not that I’ve been too busy to post. I’ve been posting less frequently because I have been to trying to follow my own advice about talking less... by Bill Brelsford | Apr 7, 2010 | Marketing, Marketing Strategy & Planning, Professional Services Marketing
The final building block in our marketing tactic model is the Follow Up block. As accountants, lawyers, and other service professionals, we tend to, as my fellow Duct Tape Marketing coach Bill Doerr is fond of saying “meet people by introduction rather than by... by Bill Brelsford | Apr 6, 2010 | Marketing Strategy & Planning
The next block in our model of a successful marketing tactic is the all important Call To Action. Much has been written about the importance of having a call to action in your advertising and marketing materials, so I will just mention my top three reasons for having...