by Bill Brelsford | Apr 2, 2010 | Marketing Strategy & Planning
We’ve discussed the building blocks necessary for successfully implementing a marketing tactic. We started by discussing the importance of starting with a sound marketing strategy and using that strategy to help set our goals and expectations for our tactics. Next, we... by Bill Brelsford | Mar 30, 2010 | Marketing Strategy & Planning
Each tactic that you use to implement your marketing strategy may require a different set of knowledge and skills for successful implementation. Determining the implementation knowledge and skills necessary before jumping into execution (or deciding to... by Bill Brelsford | Mar 23, 2010 | Professional Services Marketing, Marketing Strategy & Planning
Sometimes the biggest challenge in correcting your marketing problems is defining exactly what kind of problem you have. There are many kinds of marketing problems. Here are a few broad categories that may help you to define and solve marketing-related problems you... by Bill Brelsford | Mar 3, 2010 | Marketing, Professional Services Marketing
I'm a big fan of regularly reviewing you marketing plan. I believe that regularly reviewing your plan is just as, if not more, important as creating the plan in the first place. Marketing plan review discussions generally include metrics. Here are three of my... by Bill Brelsford | Feb 15, 2010 | B2B Content Marketing, Marketing, Professional Services Marketing
As more professional service firms use social media as a platform for their marketing activities, the question of whether to outsource those activities will come up with greater frequency. Today I want to talk a little about how to go about making those outsourcing...