by Bill Brelsford | Mar 3, 2010 | Marketing, Professional Services Marketing
I'm a big fan of regularly reviewing you marketing plan. I believe that regularly reviewing your plan is just as, if not more, important as creating the plan in the first place. Marketing plan review discussions generally include metrics. Here are three of my... by Bill Brelsford | Feb 15, 2010 | B2B Content Marketing, Marketing, Professional Services Marketing
As more professional service firms use social media as a platform for their marketing activities, the question of whether to outsource those activities will come up with greater frequency. Today I want to talk a little about how to go about making those outsourcing... by Bill Brelsford | Feb 9, 2010 | Marketing
When asked, most accountants, attorneys, and other professionals tell me that the primary way they acquire new clients is through word or mouth or referrals – no surprise there. What does surprise me is how often these same folks tell me that they rarely, if ever, ask... by Bill Brelsford | Feb 2, 2010 | Marketing
Most tax professionals rely on word-of-mouth, or referrals to grow their business. A good network of referral partners is like having a volunteer sales force. People love to give referrals, but it is important to make it easy for them to do so. You wouldn't send... by Bill Brelsford | Jan 20, 2010 | Marketing, Professional Services Marketing
Earlier this morning, I was reading a discussion on LinkedIn about what makes for good client service for lawyers and accountants. This question always comes up when we conduct customer surveys – something that we always do when helping our customers develop their...