by Bill Brelsford | Jan 6, 2010 | Marketing, Professional Services Marketing
The Daily Drucker is one of my favorite books – it is always on my desk. I’m always amazed at how things Mr. Drucker wrote years ago are still so relevant today. Today’s entry in The Daily Drucker poses the question “If we did not do this already, would we, knowing... by Bill Brelsford | Jan 5, 2010 | Professional Services Marketing
This is the time of year for creating plans, determining budgets, and setting goals. Many people are reluctant to set goals, or to set “stretch” goals, because they feel like they are setting themselves up for failure. In the past, we may have mentally beat ourselves... by Bill Brelsford | Jan 4, 2010 | B2B Content Marketing, Marketing, Professional Services Marketing
What would you think if I told you I didn’t have time to talk to my customers? Or if I told you that listening to my customers isn’t a high priority for me? You’d look at me like I was crazy, wouldn’t you? But I hear that quite a bit from small business owners who... by Bill Brelsford | Dec 29, 2009 | Marketing
I’ve noticed (via my search logs) an uptick in people coming to my site looking for unique marketing ideas for accountants and tax preparers – so here are a few ideas business practices \ marketing ideas to help get the creative juices flowing: Pay me later (or... by Bill Brelsford | Nov 17, 2009 | Marketing, Professional Services Marketing
Do the conversations you have with your marketing guy (or gal) sound more like a negotiation or a collaboration? Lately, I seem to be hearing more marketing conversations that sound more like a negotiation than a collaboration. I know I’m biased, but I believe this is...