by Bill Brelsford | Oct 12, 2009 | Marketing
Many professional service firm employees struggle when their responsibilities are expanded to include marketing and sales activities. Here are three common mistakes that may be holding your associates back: 1. Share your marketing plan early and often. – I believe you... by Bill Brelsford | Oct 5, 2009 | Marketing, Professional Services Marketing
John Jantsch has a nice post today about changing your behaviors (or creating new habits) to become successful at marketing. His post reminded me of a concept I learned from my friends at Sandler Sales Training called the Success Triangle. I believe is so important to... by Bill Brelsford | Sep 16, 2009 | Marketing, Professional Services Marketing
Yesterday, I had the opportunity to attend David Crandall’s seminar about estate planning. During his presentation, David talked about the importance of beginning with a snapshot, a view of what you want to happen when you pass away or become disabled. This is another... by Bill Brelsford | Sep 12, 2009 | Marketing
I don't know if this is just plain laughable, or if I have to laugh to keep from shaking my head so hard I'm afraid I'll sprain my neck. It's saturday morning and I am catching up on my reading. I see an ad in a trade magazine, I have a quick,... by Bill Brelsford | Sep 9, 2009 | Marketing
In Duct Tape Marketing, we define marketing as getting someone, with a particular need, to Know, Like, and Trust us. I think the "Know" portion of this definition is often viewed as just "getting our name out there" and is often used to rationalize...