by Bill Brelsford | Jun 8, 2010 | Marketing Strategy & Planning
Word of mouth plays an important role in growing a professional service firm. We spend a lot of time and effort trying to influence customers and referral partners to talk about our services to others. When marketing our firms with WOM one question we have to ask is... by Bill Brelsford | Jun 1, 2010 | Lead Generation
When it comes to marketing automation for professional service firms, how much is enough? How much is too much? Accountants, lawyers, and other professionals spend a lot of time developing relationships with prospects, clients, and strategic referral partners.... by Bill Brelsford | May 27, 2010 | Marketing, Marketing Strategy & Planning
We marketers often talk about the perils of competing solely on price and how to create a marketing system that helps you move from competing on price and in many cases, charge a premium for your services. This idea of narrowing your focus and raising your prices is... by Bill Brelsford | May 25, 2010 | B2B Content Marketing, Professional Services Marketing
[Note – if this is you first time here (welcome!), please don’t think I’m anti-social media – browse around and you’ll see I’ve been a long time proponent of social media.] Continuing on the theme of listening to the conversations going around me, today I want to talk... by Bill Brelsford | May 18, 2010 | Professional Services Marketing
In yesterday's post, I mentioned that I was spending more time listening to the conversations around me. Another theme that seems to be repeating itself is the idea of shifting from attending general networking events to referral groups. In these conversations,...