by Bill Brelsford | Sep 30, 2010 | Marketing
When it come to improving your business building efforts, it’s important to know if you have a sales problem or a marketing problem. Sales and marketing are often lumped together, but they require different skill sets and tools in order to be effective. Below... by Bill Brelsford | Sep 1, 2010 | Marketing
This is the last post in this series about marketing for the newly promoted. Here is what we have covered so far: How to talk about what you do Understanding what your customer really buys Understanding your customers buying process Cross selling – spotting other... by Bill Brelsford | Aug 24, 2010 | Marketing
Sales and marketing are often lumped together. This is easy to when marketing and selling professional services because both roles are often assigned to the same person. Sales and marketing are different roles, both with different goals, and requiring different skill... by Bill Brelsford | Aug 12, 2010 | Marketing
Why would a series of posts about marketing for the newly promoted include a discussion about turning away business? Mostly because it’s one of those things that everyone seems to learn the hard way. You are probably going to prefer to learn it the hard way yourself,... by Bill Brelsford | Aug 6, 2010 | Marketing
As professional service providers, most of our new business probably (should?) comes from our existing customers. Whether you call it cross-selling, up-selling, or anything else, being able to identify additional needs and sell services to meet those needs is an...