by Bill Brelsford | Oct 13, 2010 | Uncategorized
Continuing on the theme of things you can do to finish the year strong and start working on your marketing plan for 2011, today I want to talk about referrals. Similar to building the habit of using a marketing calendar, I believe developing good habits around asking... by Bill Brelsford | Sep 30, 2010 | Marketing
When it come to improving your business building efforts, it’s important to know if you have a sales problem or a marketing problem. Sales and marketing are often lumped together, but they require different skill sets and tools in order to be effective. Below... by Bill Brelsford | Sep 1, 2010 | Marketing
This is the last post in this series about marketing for the newly promoted. Here is what we have covered so far: How to talk about what you do Understanding what your customer really buys Understanding your customers buying process Cross selling – spotting other... by Bill Brelsford | Aug 24, 2010 | Marketing
Sales and marketing are often lumped together. This is easy to when marketing and selling professional services because both roles are often assigned to the same person. Sales and marketing are different roles, both with different goals, and requiring different skill... by Bill Brelsford | Aug 12, 2010 | Marketing
Why would a series of posts about marketing for the newly promoted include a discussion about turning away business? Mostly because it’s one of those things that everyone seems to learn the hard way. You are probably going to prefer to learn it the hard way yourself,...