by Bill Brelsford | Mar 23, 2017 | Lead Generation
When it comes to lead generation, do you know how many leads you must generate in order to meet your goals? Last time, we talked about how to use the Rule of 45 to determine the value of your portfolio of inquiries. You can also use the Rule of 45 to determine how...
by Bill Brelsford | Mar 16, 2017 | Lead Generation
When it comes to leads, you’ve probably heard the expression “the money is in the follow up”. But have you ever wondered how much money? Today I want to show you how to calculate the value of your lead portfolio. Why “portfolio”? While we...
by Bill Brelsford | Jan 26, 2017 | Lead Generation
When you think about marketing, you think about generating new leads, right? Generating new leads is an important part of any marketing system. But chasing new leads can be expensive. You often have to have an ad. That ad needs to be performing well. You have to send...
by Bill Brelsford | May 3, 2016 | Lead Generation
Keeping a “clean list” is an important part of email marketing. The email bounce report is one of the tools you can use to keep your list clean. But, did you know you can also use your bounce report as a prospecting tool? What is a “Bounce”? When speaking...
by Bill Brelsford | Jun 17, 2015 | Uncategorized
As basic as it sounds, one of the keys to success with Customer Relationship Management (CRM) software … is to use it. Crazy, right? I know it sounds that way, but I hear statements like this all the time from business owners and sales people: We have a CRM, but...
