by Bill Brelsford | Jan 8, 2014 | Lead Generation
In the last post, I shared some general ideas for scoring quick marketing wins in 2014. In the next series of posts I’d like to offer some specific things you can do to make your marketing more effective to win more customers and increase your sales in the...
by Bill Brelsford | Dec 17, 2013 | Professional Services Marketing
Are you an artist? My guess is most people who read this blog don’t consider themselves artists. I think you are an artist, here’s why. Last weekend I was listening to an online workshop conducted by photographer Joel Grimes. The topic of the workshop was... by Bill Brelsford | Dec 9, 2013 | Uncategorized
Landing pages are an important, powerful, and often underutilized component of a small business marketing system. They are so important that, as Oli Gardner of UnBounce says, you should “Never start a marketing campaign without a dedicated landing page”. The term...
by Bill Brelsford | Nov 13, 2013 | B2B Content Marketing
Performing a marketing content audit is an important early step in developing a content marketing system. I believe it should also become part of your regular content planning process. The content audit should not simply be another item to check off the marketing...
by Bill Brelsford | Nov 7, 2013 | B2B Content Marketing
“I don’t know what to write about!” When it comes to creating marketing content, whether it’s a blog post, an email drip campaign, or an eBook, one of the most common challenges faced by small business owners is deciding on a topic. As business...
