by Bill Brelsford | Feb 11, 2013 | Professional Services Marketing
What’s the best way to balance the use of internal staff and outside consultants to handle a company’s marketing function? That was the topic of an interesting discussion I had with a small business owner this weekend. The issues we discussed are fairly common in the...
by Bill Brelsford | Feb 8, 2013 | Lead Generation
Earlier this week, Google announced a set of improvements to AdWords they are calling enhanced campaigns. The announced changes help deal with the reality that people use different devices (and often switch from one to the other throughout the day) to communicate and...
by Bill Brelsford | Feb 6, 2013 | Uncategorized
Marketing automation tools can be a great way for small business owners to get more done in less time. These tools are not a silver bullet. If you are considering implementing a marketing automation solution, one of the first questions to ask yourself is what will you... by Bill Brelsford | Jan 29, 2013 | Uncategorized
Facebook recently announced the global launch (top advertisers have been able to do this for a while) of a new conversion measurement and optimization system for direct response marketers. This new system allows you to measure actions users take related to your ads,... by Bill Brelsford | Jan 17, 2013 | Lead Generation
Generating new business through word of mouth and referrals is still an important component of an effective small business marketing system. It is easy to fall into the trap of thinking it requires a big, involved, and expensive marketing campaign to create a...
