by Bill Brelsford | Aug 30, 2012 | Lead Generation
Cold calling is hard work and very few people like to do it. One reason people don’t like it is that it is hard to get the conversation started – both with the gate keeper and the prospect. Many people are uncomfortable with the idea of calling up a stranger... by Bill Brelsford | Aug 27, 2012 | Professional Services Marketing
Installing and maintaining a small business marketing system is comprised a series of projects. As marketers, we manage two main types of projects – 1) get things “up and running” projects and 2) “ongoing work” projects. Take blogging for example. You may have one... by Bill Brelsford | Aug 21, 2012 | Marketing Strategy & Planning
When we talk about small business marketing, we always talk about starting with a sound marketing strategy before jumping into tactics. One of key elements of your marketing strategy is identifying your ideal customer – those customers in your sweet spot, the ones you... by Bill Brelsford | Aug 16, 2012 | Uncategorized
Marketing automation isn’t just for large corporations anymore. Many small businesses and professional service firms are adopting automation tools to help systematize their marketing efforts. In addition to helping marketers do more with less, these tools can also be... by Bill Brelsford | Aug 13, 2012 | Lead Generation
Lead nurturing is an important component in small business marketing, particularly for B2B companies. Since most of your potential customers will not be ready to buy when you first meet them, or they first find you on the internet, it is important to achieve and...