by Bill Brelsford | Mar 25, 2013 | Uncategorized
While Google Analytics provides a lot of insight into your website traffic, one thing it does not provide is data on individual users. This has led to a host of applications that provide real time analytics including the ability to view visitors as they navigate from...
by Bill Brelsford | Mar 7, 2013 | Lead Generation
Identifying the monetary value of your website visitors is an important step to evaluating and improving the effectiveness of your online presence. Creating goals and assigning values to those goals is how you connect the resources you put into creating your total...
by Bill Brelsford | Mar 6, 2013 | Uncategorized
This post is the third in a series of post about using Google Analytics to measure and improve the effectiveness of your online presence. In the first post we talked about improving the visibility of your website in order to reach more potential customers. The second...
by Bill Brelsford | Mar 4, 2013 | Uncategorized
Once people find you in the search results and click through to visit your website, it is helpful to know what visitors actually do once they get there. That is where our next set of metrics comes in. Action or engagement metrics help us measure and understand: What...
by Bill Brelsford | Feb 28, 2013 | Uncategorized
One of the keys to marketing your business online is to use metrics or analytics to measure your progress and the success of your online campaigns. The course provides a nice list of tools you can use to capture and report analytics. Because these tools provide such a...
