by Bill Brelsford | Nov 2, 2011 | Marketing Strategy & Planning
Evernote is one of my favorite tools and I’m becoming a huge fan of their company too. Evernote’s stated goal is to “give everyone the ability to easily capture any moment, idea, inspiration, or experience whenever they want using whichever device or platform they... by Bill Brelsford | Oct 25, 2011 | Lead Generation
If you are looking to generate customer traffic from nearby neighborhoods, then you will want to check out the new Every Door Direct Mail program from the US Postal Service. The Every Door Direct Mail program allows you to reach people in a neighborhood, zip code, or... by Bill Brelsford | Oct 13, 2011 | Lead Generation
With all of the talk today about social media and sharing, you have probably heard the advice that if you want people to share your stuff, you should make social sharing easier and more obvious for your audience. This usually translates in to having various buttons... by Bill Brelsford | Oct 12, 2011 | Uncategorized
Marketing automation is a hot topic right now. Automation can deliver tremendous benefits to your bottom line, but if we have learned anything over the years from CRM projects, we know it’s not just about the software. Here are 10 questions that you should consider...
by Bill Brelsford | Oct 5, 2011 | Lead Generation
Not every lead you generate comes to you “ready to buy.” Some leads will never buy your products or services. According to some studies, only 25% of new leads could be considered sales-ready (I think that may be high), and upwards of 25% will...
