by Bill Brelsford | Jan 13, 2009 | Marketing, Professional Services Marketing
Most of us have set revenue goals for the coming year. But do you have a system in place to keep track of the actions you take to reach those goals and the results of those actions? There are many reasons to track your activities and the results, but I think the... by Bill Brelsford | Dec 19, 2008 | Marketing, Professional Services Marketing
As I’ve mentioned in previous posts, I am re-launching The Biz Academy, my service for the True Small Business owner – typically owners with 1-5 employees. I’ll be sharing more details of the program shortly (you can read about the details of The Biz Academy here),... by Bill Brelsford | Dec 4, 2008 | Marketing
Do you struggle to ask for referrals on a consistent basis? Many of the professional service providers that I meet feel uncomfortable asking for referrals on a regular basis. They may feel it is not “professional”. Some feel they will be perceived as a nuisance. If... by Bill Brelsford | Oct 28, 2008 | Professional Services Marketing
When professionals strike out on their own, they seem to face their biggest challenges in the areas of sales and marketing. I know that sales has been a difficult area for me. The skills and attributes that make us good at technical and consulting work are not the... by Bill Brelsford | Oct 23, 2008 | Marketing, Professional Services Marketing
Does this ever happen to you? I receive 3 or 4 e-mail “offers” a week that make me think “why in the world are you sending this to me?”. These messages are what I call semi-personalized (they use my name and maybe my business name) but I don’t know who they are. It’s...