by Bill Brelsford | Sep 15, 2008 | Marketing, Professional Services Marketing
I see a lot of marketing advice about how to “make my small business look big”. Before you go about making your small business look big, ask yourself if that is what you really want. Or, more importantly, is that what your customers really want. I would... by Bill Brelsford | Aug 27, 2008 | Marketing, Professional Services Marketing
CRM and other business automation tools typically allow you to personalize the messages you send to your prospects and customers. This is usually done using some sort of field code and mail merge process. You create a template that looks something like this: Dear... by Bill Brelsford | Aug 18, 2008 | Marketing
Traditional advertising doesn't work for professional service firms. I must read that 3 or 4 times a week. Lately, the advice that follows is "Drop your print advertising and replace it with online, pay per click (PPC) advertising". Will changing to PPC... by Bill Brelsford | Jul 7, 2008 | Marketing
Over on Law.com, Bruce Marcus has an interesting article titled The Difference Between Doing and Managing Marketing (link no longer available). In this article, Mr. Marcus describes some of the progression of the marketing function in law firms and some of the common... by Bill Brelsford | Jul 2, 2008 | Marketing, Professional Services Marketing
This post is mostly a reminder to myself but may benefit others as well. Not everyone wants to grow their business. Of course I know this intellectually, but, it is easy to assume that everyone does. These assumptions creep into our language and we may not even be...