by Bill Brelsford | Dec 4, 2008 | Marketing
Do you struggle to ask for referrals on a consistent basis? Many of the professional service providers that I meet feel uncomfortable asking for referrals on a regular basis. They may feel it is not “professional”. Some feel they will be perceived as a nuisance. If... by Bill Brelsford | Oct 28, 2008 | Professional Services Marketing
When professionals strike out on their own, they seem to face their biggest challenges in the areas of sales and marketing. I know that sales has been a difficult area for me. The skills and attributes that make us good at technical and consulting work are not the... by Bill Brelsford | Oct 23, 2008 | Marketing, Professional Services Marketing
Does this ever happen to you? I receive 3 or 4 e-mail “offers” a week that make me think “why in the world are you sending this to me?”. These messages are what I call semi-personalized (they use my name and maybe my business name) but I don’t know who they are. It’s... by Bill Brelsford | Sep 15, 2008 | Marketing, Professional Services Marketing
I see a lot of marketing advice about how to “make my small business look big”. Before you go about making your small business look big, ask yourself if that is what you really want. Or, more importantly, is that what your customers really want. I would... by Bill Brelsford | Aug 27, 2008 | Marketing, Professional Services Marketing
CRM and other business automation tools typically allow you to personalize the messages you send to your prospects and customers. This is usually done using some sort of field code and mail merge process. You create a template that looks something like this: Dear...