by Bill Brelsford | Aug 18, 2008 | Marketing
Traditional advertising doesn't work for professional service firms. I must read that 3 or 4 times a week. Lately, the advice that follows is "Drop your print advertising and replace it with online, pay per click (PPC) advertising". Will changing to PPC... by Bill Brelsford | Jul 7, 2008 | Marketing
Over on Law.com, Bruce Marcus has an interesting article titled The Difference Between Doing and Managing Marketing (link no longer available). In this article, Mr. Marcus describes some of the progression of the marketing function in law firms and some of the common... by Bill Brelsford | Jul 2, 2008 | Marketing, Professional Services Marketing
This post is mostly a reminder to myself but may benefit others as well. Not everyone wants to grow their business. Of course I know this intellectually, but, it is easy to assume that everyone does. These assumptions creep into our language and we may not even be... by Bill Brelsford | Jun 25, 2008 | Marketing
In this post, a sales and marketing manager for a small tax consultant office asks, "How can I get our tax consultancy noticed?". This post reminded me of a small, but important, mental shift that will improve the effectiveness of marketing your professional... by Bill Brelsford | Jun 19, 2008 | Marketing
The May issue of Practical Accountant features an article outlining the struggles professional service firms encounter with their marketing function. The article is based on a survey conducted by the marketing and research firm The Bloom Group. Here are some of the...