by Bill Brelsford | Jun 25, 2008 | Marketing
In this post, a sales and marketing manager for a small tax consultant office asks, "How can I get our tax consultancy noticed?". This post reminded me of a small, but important, mental shift that will improve the effectiveness of marketing your professional... by Bill Brelsford | Jun 19, 2008 | Marketing
The May issue of Practical Accountant features an article outlining the struggles professional service firms encounter with their marketing function. The article is based on a survey conducted by the marketing and research firm The Bloom Group. Here are some of the... by Bill Brelsford | May 15, 2008 | Marketing
This recent article in Website magazine lists their top 5 reasons to write a Press Release as: a way to generate organic traffic link building reputation management attracting bloggers and web 2.0 audience draw traffic from traditional media Granted this is a magazine... by Bill Brelsford | May 1, 2008 | Marketing
This is a copy of a post I made a year ago, but since I seem to be having this discussion with a lot of folks recently, I thought I would repost it today. Incidentally, the folks at Versage do a much better job of making this argument than I do, so I encourage you to... by Bill Brelsford | Mar 27, 2008 | Lead Generation
I was brainstorming with a colleague recently, trying to come up with ideas for providing rewards for people who provide referrals. Many professionals depend heavily on receiving referrals to grow their practice but are often prohibited (or severely limited) from...