by Bill Brelsford | May 15, 2008 | Marketing
This recent article in Website magazine lists their top 5 reasons to write a Press Release as: a way to generate organic traffic link building reputation management attracting bloggers and web 2.0 audience draw traffic from traditional media Granted this is a magazine... by Bill Brelsford | May 1, 2008 | Marketing
This is a copy of a post I made a year ago, but since I seem to be having this discussion with a lot of folks recently, I thought I would repost it today. Incidentally, the folks at Versage do a much better job of making this argument than I do, so I encourage you to... by Bill Brelsford | Mar 27, 2008 | Lead Generation
I was brainstorming with a colleague recently, trying to come up with ideas for providing rewards for people who provide referrals. Many professionals depend heavily on receiving referrals to grow their practice but are often prohibited (or severely limited) from... by Bill Brelsford | Jan 25, 2008 | Professional Services Marketing
Today’s entry in The Daily Drucker is about the importance of feedback in continuous learning. Here’s a short excerpt:"Whenever a Jesuit priest or a Calvinist pastor does anything of significance (for instance, making a key decision), he is expected... by Bill Brelsford | Jan 15, 2008 | Lead Generation
If you are a regular reader of this blog, you have seen me post more than once about starting your marketing efforts by creating a marketing strategy. Here is an example of one such post. Since I strongly believe in this idea of creating a strategy first is key to...