by Bill Brelsford | Jan 25, 2008 | Professional Services Marketing
Today’s entry in The Daily Drucker is about the importance of feedback in continuous learning. Here’s a short excerpt:"Whenever a Jesuit priest or a Calvinist pastor does anything of significance (for instance, making a key decision), he is expected... by Bill Brelsford | Jan 15, 2008 | Lead Generation
If you are a regular reader of this blog, you have seen me post more than once about starting your marketing efforts by creating a marketing strategy. Here is an example of one such post. Since I strongly believe in this idea of creating a strategy first is key to... by Bill Brelsford | Nov 26, 2007 | Marketing
The Wall Street Journal has a nice report on the challenges that small business owners face when it comes to advertising. The article discusses alternatives to advertising – word of mouth, using the Internet to generate buzz, etc. The implication seems to be... by Bill Brelsford | Nov 9, 2007 | Marketing
Ok, I need someone to explain this to me. Almost every CRM package that I look at has a report that looks like this: Forecasted Sales x Probability of Closing = Potential Sale or Value of Opportunity x Probability of Closing = Expected Revenue ... by Bill Brelsford | Nov 4, 2007 | Marketing
As the end of the year approaches, it’s time to think about how to get profitable new clients to know, like, and trust you for the upcoming tax season. Here are some tips to help you get your marketing ship in shape so you can enjoy your most profitable tax...