by Bill Brelsford | Nov 26, 2007 | Marketing
The Wall Street Journal has a nice report on the challenges that small business owners face when it comes to advertising. The article discusses alternatives to advertising – word of mouth, using the Internet to generate buzz, etc. The implication seems to be... by Bill Brelsford | Nov 9, 2007 | Marketing
Ok, I need someone to explain this to me. Almost every CRM package that I look at has a report that looks like this: Forecasted Sales x Probability of Closing = Potential Sale or Value of Opportunity x Probability of Closing = Expected Revenue ... by Bill Brelsford | Nov 4, 2007 | Marketing
As the end of the year approaches, it’s time to think about how to get profitable new clients to know, like, and trust you for the upcoming tax season. Here are some tips to help you get your marketing ship in shape so you can enjoy your most profitable tax... by Bill Brelsford | Nov 1, 2007 | Marketing
After managing existing customers, managing leads is probably the next thing people think of when they think of CRM. “Leads” means different things to different people; when I use “leads” I am referring to “suspects.” Suspects ->... by Bill Brelsford | Oct 31, 2007 | Marketing
First things, first. Let me describe my business and some of my CRM needs first in order to give some context to this series of posts. I am currently a sole-proprietor. I have a brother who works with me while he is in grad school and hope to have him onboard full...