by Bill Brelsford | Aug 14, 2007 | Marketing
I was talking to a small business owner today about referral marketing when I commented that he had gotten good at asking for referrals often, but he didn’t ask for them early enough. To have a successful referral marketing system, you need to expect referrals.... by Bill Brelsford | Jul 9, 2007 | Marketing
It seems like I have been having a lot of conversations around the subject of how to get more referrals lately. Small business owners love referral marketing because it is cheap and effective. The main cost is time spent seeking and following up with prospects.... by Bill Brelsford | Jun 20, 2007 | Marketing
Many small business owners fall into the trap of believing that the only way to improve their revenue is to use advertising to drive more traffic to their business. The model looks something like this – Traffic x Conversion Rate x Average Sale = Revenue. The... by Bill Brelsford | May 29, 2007 | Marketing
Did boring presentations exist before PowerPoint? Personal experience tells me that PowerPoint users do not have a monopoly on boring presentations. I also have never attended a presentation given by PowerPoint (or any other piece of software). However, I often hear... by Bill Brelsford | Mar 13, 2007 | B2B Content Marketing
Software developers struggle to keep “feature creep” under control. Feature creep often stems from trying to anticipate the needs of some abstract “user” as in “the user would find this button useful”. Feature creep brings all sorts...