by Bill Brelsford | Feb 26, 2007 | Marketing Strategy & Planning
In the February edition of Optimize Magazine, Editor-In-Chief Brian Gillooly shares 3 questions he likes to ask CIOs and others to get them to expand their thinking beyond their day to day minutiae. The questions (which Guillory attributes to his colleague Bob Evans)... by Bill Brelsford | Feb 12, 2007 | Marketing
Over on the Duct Tape Marketing blog, John answers the question – "How long should it take for my marketing to work". You probably aren’t going to like the answer, but you should read it anyway. As John states – "…marketing is... by Bill Brelsford | Feb 6, 2007 | Marketing
This weekend, I received a nice marketing piece from Deloitte bundled with my copy of CFO magazine. It was a booklet titled Breathing Lessons (How CFOs can thrive under pressure). This book does a very nice job of identifying their ideal customer – Chief... by Bill Brelsford | Dec 20, 2006 | Marketing
Over on the Duct Tape Marketing Blog, John has some good tips for professionals that avoid marketing because they are uncomfortable with tooting their own horn. As a CPA, I’ve had this uncomfortable feeling myself and seen it in others. The accountants I know... by Bill Brelsford | Dec 20, 2006 | Marketing
Over on the Quick Books Community Briefing on Small Business Blog, Chloe DeVita has a post on one of my favorite small business subjects – Working IN your business versus ON your business. Chloe (Miss Enterprise – love that!) talks about the challenges of...