by Bill Brelsford | Mar 12, 2012 | Uncategorized
As a small business owner, you realize the importance of marketing but struggle to “get marketing done”. It’s time to get some help, but what should you be looking for when hiring either an employee or a consultant? For many small business owners, the first question... by Bill Brelsford | Mar 1, 2012 | Lead Generation
Networking, whether in person or online, is still one of the most effective ways for lawyers, accountants, and other service based companies to build their business. However, many of these folks are frustrated by their ability to get consistent results from their... by Bill Brelsford | Jan 10, 2012 | Lead Generation
Last week I participated in a conversation on Facebook about a topic that I think a lot of business owners face, so I thought I would share it here. The gist of the conversation was that, no matter how clearly we try to spell out the terms and conditions of our... by Bill Brelsford | Dec 6, 2011 | Marketing Strategy & Planning
Last night I attended a networking event during which I was asked what the biggest mistake I see when working with people on their marketing plans and strategy. My response was “not knowing who to say NO to”. My response may sound just like another way of saying “you... by Bill Brelsford | Nov 29, 2011 | Lead Generation
Marketing strategy before tactics – if you have visited this blog before then I am sure you are familiar with this concept. But how do you know if you are focusing too much on tactics and not enough on strategy? I think you can tell a lot by the starting point...