by Bill Brelsford | Jun 4, 2012 | Professional Services Marketing
Google Reader is a great tool to help you gather, read, and share information on the web. Many people like to use Google Reader to help them keep current by getting information delivered to them without cluttering up their email inbox. But if you are not careful, your... by Bill Brelsford | May 30, 2012 | Professional Services Marketing
Press releases can be a great tool for promoting your small business. Don’t let poor formatting choices detract from your message. Once you have crafted the content for your release, use this 9 item checklist to make sure it is properly formatted. Use “Title... by Bill Brelsford | May 29, 2012 | Business Books, Professional Services Marketing
Andy Sernovitz’s Word of Mouth Marketing: How Smart Companies Get People Talking (Amazon link) is a practical, hands-on guide to building your business through word of mouth marketing. Word of mouth marketing isn’t something is difficult to do – you just need to 1)... by Bill Brelsford | May 17, 2012 | Professional Services Marketing
Google recently rolled out an update to their search engine called the Knowledge Graph. The knowledge graph aims to improve a users experience by helping them discover new information quickly and easily. The knowledge graph takes into account the fact that when you... by Bill Brelsford | May 8, 2012 | Professional Services Marketing
In yesterday’s post about lead scoring, I mentioned that one of the basic things small business owners can do to help determine which of their leads are ready to engage in a sales conversation is to take notice of which leads demonstrate interest by their actions....