by Bill Brelsford | Sep 26, 2011 | Lead Generation
In professional services firms, many of us wear the sales, marketing, and delivery hats. Each role has different opportunities to engage in conversations and gather feedback to help improve their performance. While each role has their favorite tools for gathering... by Bill Brelsford | Aug 23, 2011 | Marketing Strategy & Planning
We all have face competition in our businesses, but that competition may not always be coming from where we think. When working customers on their strategic marketing plans, I typically see four broad categories of competitors. I’ve listed them below along with some... by Bill Brelsford | Aug 15, 2011 | Marketing Strategy & Planning
I am in the middle of reading Todd Henry’s The Accidental Creative: How to Be Brilliant at a Moment’s Notice(Amazon affiliate link). Part 2 of the book is about Creative Rhythm – how it affects our work and how to establish your rhythm to unleash your creativity... by Bill Brelsford | May 31, 2011 | Uncategorized
We are halfway through the year already, so now is a good time to review your marketing plan. Hopefully, you review your plan on a frequent basis. If not, today is a good day to start. Reviewing your marketing metrics is an important part of reviewing and adjusting... by Bill Brelsford | May 23, 2011 | Marketing Strategy & Planning
Due to time constraints, I had to omit this topic from my presentation at the Constant Contact event last week, so I thought I would share it here. When I speak to small business owners about their frustrations with using social media to build their business, I often...