by Bill Brelsford | May 23, 2011 | Marketing Strategy & Planning
Due to time constraints, I had to omit this topic from my presentation at the Constant Contact event last week, so I thought I would share it here. When I speak to small business owners about their frustrations with using social media to build their business, I often... by Bill Brelsford | May 10, 2011 | Lead Generation
Whether you are creating your first company web site or evaluating the site you have had for years, it is easy to get confused by myriad of advice and acronyms that you find in books, webinars, and in talking to consultants. If you find yourself in this situation, you... by Bill Brelsford | Apr 26, 2011 | Lead Generation
Whether you call it networking, word-of-mouth, or referral marketing, making new contacts through people you already know is a big part of building a professional services firm. Most sales and marketing databases, whether a complex CRM system or a simple spread... by Bill Brelsford | Apr 21, 2011 | Marketing
Implementing a system for marketing professional services is not about creating a checklist of to-do items and then moving in a linear fashion through the list, checking off one item at a time. It’s not a “set it and forget it” type of process. Rather, it is an... by Bill Brelsford | Apr 19, 2011 | Marketing
Over on Marketo’s B2B Marketing blog, Maria Pergolino has a good post about Benefits of Online Surveys for B2B Marketers. As I’ve written here before, I believe that professional service firms can make good use of online surveys, but they should supplement, rather...