by Bill Brelsford | Jul 29, 2010 | Marketing
I think everyone, newly promoted or not, struggles with this one at some point in their career. How do we talk about what we do and talk about it without boring ourselves and everyone around us to tears. The default, of course, is to fall back on your title – I’m a... by Bill Brelsford | Jul 21, 2010 | Marketing
Last week I posted a little about using personas as a tool for marketing your professional service firm. I mentioned that I first ran into personas in the software development world. Today I thought I would share a lesson that took me a little while to learn back... by Bill Brelsford | Jul 14, 2010 | Marketing
A long time ago (but still in this galaxy) I used to spend most of my day writing and customizing business software. I probably entered the software development world differently than most at the time – I learned how to write software to help me be a better... by Bill Brelsford | Jul 1, 2010 | Marketing
Whether you call it drip marketing, lead nurturing, or simply stay-in-touch marketing, having a systematic way to stay in touch with prospects and customers is an essential component of a professional service firm's marketing system. One of the marketing... by Bill Brelsford | Jun 24, 2010 | Marketing
In his post about gauging client satisfaction (post no longer available), Robert Armstrong provides some helpful tips for gathering feedback from your clients to help you improve your law practice. While I am a big believer of gathering regular feedback from...