by Bill Brelsford | Jan 20, 2011 | Marketing Strategy & Planning
If you are like most professional service firms, early on in your selling process you offer some sort of free initial consultation. There are many ways to conduct this initial meeting. Some firms meet for coffee or lunch. Others may offer a free “audit” or evaluation.... by Bill Brelsford | Jan 10, 2011 | Marketing
Stay-in-touch marketing is a vital component of a professional service firm’s marketing system. Therefore, I thought I would spend the next few posts talking about the different ways to stay in touch with our existing customers, referral partners, and prospects. The... by Bill Brelsford | Jan 3, 2011 | Marketing
Over on the Hinge Marketing Blog, guest Author Ian Altman shares 3 Keys to Helping Non-Sales Staff Find Qualified New Business. Ian’s post provides some great advice on what non-sales people should do (and not do) to help identify and qualify new opportunities. Since... by Bill Brelsford | Dec 30, 2010 | Marketing
Last October, J.D. Power and Associates released their 2010 U.S. Small Business Banking Satisfaction StudySM. While the study focused on banks, I feel the lessons from this study apply equally to accounting, law, and other professional service firms. The study found... by Bill Brelsford | Nov 15, 2010 | Marketing Strategy & Planning
So, it’s time to work on your marketing budget for the new year. Before you jump in and start crunching numbers, make sure you pay attention to the important (and often overlooked) first step of writing down your goals. Without a set of goals, your budgeting...