by Bill Brelsford | Nov 5, 2012 | Professional Services Marketing
Landing pages are an important tool for small business marketers. A landing page is a web page that allows you to capture a visitor’s information. You can build landing pages that allow visitors to exchange their contact information for your content offers (eBooks,... by Bill Brelsford | Oct 17, 2012 | Professional Services Marketing
Today I read an interesting post on the Neuromarketing Blog that asked public speakers about their Q-Ratio. Taken from Eric Bergman’s Five Steps to Conquer ‘Death by PowerPoint’ , the Q-Ratio is calculated by dividing the number of questions received from... by Bill Brelsford | Sep 20, 2012 | Marketing Strategy & Planning
Last Tuesday night I was watching Charlie Rose’s interview with Dick Costolo. Mr. Costolo is the current CEO of Twitter and during the interview he said something that really struck a chord with me and I wanted to share it with you here today. What Costolo said he... by Bill Brelsford | Sep 17, 2012 | Professional Services Marketing
Content marketing is hot topic these days. Content is essential for small business marketers looking to move from the old, interruption based methods of marketing to the modern marketing methods that revolve around inbound marketing and other methods that strive to be... by Bill Brelsford | Sep 11, 2012 | Professional Services Marketing
Webinars are a great vehicle for providing marketing materials that educate. There are a lot of technical issues that go into creating a great webinar and because we spend so much time trying the get those right, it is easy to overlook the “little things” that can...