by Bill Brelsford | May 15, 2013 | Professional Services Marketing
When it comes to marketing your small business, how do you know how well you are doing? One of the biggest challenges small business owners face when it comes to marketing is determining what’s working, what’s not, and what to do about it. Specifically, they want to...
by Bill Brelsford | May 13, 2013 | Professional Services Marketing
Working on your marketing doesn’t have to be an expensive, multi-month project. Paying attention to the “little things” can produce big results. Here are 5 things you can do this week to work on your marketing and grow your business. You don’t have to do all...
by Bill Brelsford | Apr 30, 2013 | Professional Services Marketing
Case studies (or success stories) are a powerful tool for marketing your small business. If you provide intangible services, case studies help you communicate, in more concrete terms, how you help your customers. Case studies can also give prospective customers a...
by Bill Brelsford | Apr 18, 2013 | B2B Content Marketing
Following up is the blocking and tackling of marketing and growing your business. We may dream of creating that perfect blog post or advertisement that will bring a flood of prospects to our door, credit cards in hand, asking where they get in line for the register....
by Bill Brelsford | Apr 11, 2013 | Lead Generation
One of the basic principles of modern marketing is to provide information that potential customers who meet our ideal customer profile will 1) be able to find 2) “purchase” our information using the currency of their contact information and 3) give us permission to...
